Whitney Kroenke is proud to be the Co-Founder of the Playing For Change Movement. A longtime advocate and participant in the arts, Whitney holds a Bachelor of Speech in Theater from Northwestern University where she worked as a choreographer, dancer, and actress. Post-graduate credits include choreography for the off-Broadway musical I Sing and the London production of Romeo & Juliet directed by Daniel Kramer, which went on to tour war-ravaged Beiruit, Lebanon.
Upon returning to the United States, Whitney moved to Los Angeles to pursue a film career dedicated to the creation of forward-thinking films that advocate positive social change. Shortly after meeting Mark Johnson, Whitney and Mark became partners in Playing For Change, and set off to discover music in the streets and in the hearts of musicians worldwide. Upon completion of the second Playing For Change film, Playing For Change: Peace Through Music, the team decided to create the Playing For Change Foundation, which aims create positive change through music and arts education. Whitney is thrilled to have served as the foundation’s executive director and to now be serving as the president of the foundation’s board of directors.
How we met –
I’ve been involved with PFC since the very beginning. In August of 2001, a mutual friend put Mark and I in touch with each other, thinking that we had a lot in common. We met up in LA, Mark told me his idea for Playing For Change, and two months later we started filming and recording!